LONDON A half-hour or therefore after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's other stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to see Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt about his talent, but it was not until those few weeks once he went supernova - that England, and Europe, started to afford Son the star treatment: the direct whose malingering is worth fretting over, the artist who might lead his team to the Champions League title.On the day of the truth against Liverpool in which he might epoxy resin his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was quick of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year settlement once LG, the South Korean electronics firm, once Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a habit not helpfully of winning the hearts and minds of the big audience available in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The other perception is, perhaps, best illustrated by the conflict of Park Ji-sung, the former Manchester united midfielder.ROLE MODELSThere is a habit of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the within acceptable limits ways Asian players are viewed in Europe."Park was seen as a fine artist in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was shocked by the reception in Korea: all the people went crazy for him. It was a truth contrast."Park spent seven years at dated Trafford, and was held in high worship by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily joined to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked once man-marking the opposition's biggest threat.It was a conflict examination of how Europe views Asian players: they might sell jerseys, tickets and support deals off the showground but, on it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've contact has focused a lot on his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a habit of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and poster support in Japan, South Korea and China.The quickest route to a big other audience seemed to be importing a player, a local hero, but few teams had the familiarity or finishing to recruit once much confidence. Apertura granted to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the appreciation was hardly effusive."A lot of clubs were not in reality responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism about Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, united the Dutch team PSV Eindhoven, along once Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had exchange thoughts about me."By his own estimation, it took him a year or therefore to win them over."I had to point the stereotype of an Asian player, and it took quite a era to prove my finishing to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artist they might locate in Asia."They see them as dedicated, reliable, hard-working, respectful of older people, and never a hardship for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not start to pull off justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will start to disregard it, that they will see in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is yet subject to the stereotype. In time, he may yet be the man to break it.NYTIMES
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